Citibank now In La Antigua Guatemala

Citibank Now In Antigua Guatemala

Back in December 26, 2006 I wrote about the banking war in Central America between Citibank and HSBC Bank over the access and the control of the currencies in the isthmus in the post entitled Banking on the Banks. Below you can read the introductory paragraph:

There is a war going on between CitiBank and HSBC Bank over the control of the Central American money. Recently, these two humongous banking corporations pulled out their hefty wallets and bought out four of the largest Central American Banking chains: Banco Uno, Banco Cuscatlán, Banistmo, Banco de América Central (this one still in the works). I guess there is money [to be made] in the banks.

Recently I came across an article on How To Make Money from the blog on my hosting company. Below you can read the first sentences of the article:

… it seems to me there’s really only one way to make money.


And I don’t just mean get money, like from people depositing it with you. Nor do I mean earn money that already exists, like you would from say, working or investing.

No, I actually mean it: MAKE NEW MONEY!

The fact that banks can actually create money is why they’re such a great business.. and also why the recent crash has been so hard.

On Monday, November 10, Citi officially defaced Banco Cuscatlán and Banco Uno and from this point forward will do business as Banco Citibank de Guatemala. I just hope they change their ugly generic signs soon for tiled or metal sign to be in harmony with the signage regulations in La Antigua Guatemala.

In the picture above, you can see the Citi sign on what used to be Banco Cuscatlán branch in the corner of Parque Central. Below, the new Citi sign which replaced the Banco Uno wood and metal sign.

Citi Now In Antigua Guatemala

© 2008 – 2017, Rudy Giron. All rights reserved.

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  • Claudia

    those citi signs are sacrilegious and ugly. Uh takes away from the total appeal of antigua.

  • Raquel

    I agree. bleh. The Banco Uno sign was so much nicer.

  • Stephanie Lozano

    citi bank is a monster. I owe them. carefull. yes i agree with you they need to change their design.

  • It’s almost as if they purposely put up the most offensively corporate sign possible. Like they’re saying, never mind your quaint local banks, CITI is now here! Ugh. So like the Ugly American 🙁 If La Antigua does indeed have signage regulations, they should come down on this signage bully, hard.

  • MO

    They definitely need to change those ugly signs. They don’t belong in the streets of La Antigua. If they don’t meet Antigua’s sign codes they should make Citibank replace them ASAP!

  • MO

    Hey Rudy, since you are a graphic designer and you have the largest collection of signs of Antigua Guatemala here is your opportunity to make some money. Why not design a eco-colonial-friendly sign for the Citibank folks!
    BTW: Not sure if was my PC or what but LAGDP site was loading very slow the last few days. It’s OK now but not sure if anyone else mentioned it. Cheers!

  • @MO, without getting into too much detail, let me explain. First, Citi Group most likely only works with a designated international design agency, which handles all visual communication campaigns. This is true until a new international design agency is hired. Second, I consider the Citi logo as one of the best examples of great design; design it and then take away until you have the pure essence. The Citi logo is a reference for my own work. Third, what I meant to say was the the printed generic Citi logotype signs being used at the two bank branches in La Antigua Guatemala are ugly; I meant the materials not the logo itself. The same Citi logo would look wonderful if the sign was made from ceramic tiles, similar to the Alto Sign which appeared in May 26th, 2007.

    Thanks for reporting the slowness of the web site. I did not notice anything, so let’s hope other people come forward with their reports.