Manolo and Carmen were reminiscing just the other day about the smells associated with the Christmas season in Guatemala. Pine needles have a very peculiar smell and indeed its smell its burnt in the Guatemalan collective memory of Christmas and birthdays parties. Flor de Pascua or poinsettias are a visual cue of the upcoming Christmas as well. Shops know this and they use pine needle and poinsettias among other Christmas decorations to reel in the customers; it seems to be working just fine in this shop.
The making of these processional carpets is such a community-forming and bonding activity since in the process participate many, if not all, of the neighbors and family members. These traditions, festive calendar dates and special celebrations mark very strongly what makes a normal human being into a hard-core Guatemalan. You break the link or access to these experiences and you only have a person that was born in Guatemala; a fact as worthless as the fact of having had a pair of boots once.