Palacio de Doña Leonor Sign

Believe it or not, I derive pleasure from walking around La Antigua Guatemala and seeing business signs. Maybe, the fact that I am an art director and graphic designer has something to do with it. Or maybe it is the fact that many of them are beautiful to me. I do not get this pleasure in Guatemala City per se.

In La Antigua Guatemala even transnational companies have to bend their rules of signage and corporate identity to blend and be in harmony with the architecture and colonial style of the town. Check out the Transnational series signs I did back in October 2006.

The sign above belongs to Palacio Doña Leonor, a luxury hotel a few steps from Central Park. I showed the fountain in their central patio on May 20th, 2006.

What do you think of the signs you have seen thus far in the La Antigua Guatemala Daily Photo?

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