Coca-Cola logo on public lighting posts in Antigua Guatemala

How about a Coca Cola sign at every light post in Antigua Guatemala? How was this approved? What are your thoughts?

6 Responses to "Coca-Cola logo on public lighting posts in Antigua Guatemala"

El Canche says:
November 29, 2016 at 1:19 am
Commercialization is a part of our lives I don’t believe we can roll back. In most cases, it is garish, stands out and catches the eye in the most unsubtle way. It is great to see the great brand “Coca Cola” bow its knee to the beautiful World Heritage town of La Antigua and run with something colonial, discreet and almost reverential!
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1. dg says:
  December 3, 2016 at 10:49 am
  It’s more like Antigua is being raped and branded by Coca Cola. There is nothing colonial, discreet and reverential about the Coca Cola logo.
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Sue Giovani says:
November 29, 2016 at 5:58 am
It’s a blatant excuse for cheap and permanent advertising not to mention subliminal. I’m guessing Coke had some hand in supplying these lights and thought it appropriate to remind everyone 1) Who put the lights there, 2) No one would catch on to the free advertising. Possibly a plaque over the logo depicting a famous Guatemalan person or a street name could cover this brand name? Can’t anything be done without expecting something in return? This company already has worldwide name recognition already, why deface such nice lamps with vulgarity?
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Polished Geek says:
November 29, 2016 at 7:28 am
Horrible! What happened to preserving the look of Antigua as a World Heritage site? I know electric street lights didn’t exist back in the 1700’s but come on… putting a Coke logo on them? Ugly.
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elgordo says:
December 2, 2016 at 9:54 am
People love Antigua, but this is exactly why I don’t care for it anymore. Antigua is a fraud, Coca Cola just proved it. Antigua should be taken off the world heritage site list because of this and/or Coca Cola should be made to remove these aberrations.
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Tyler says:
December 17, 2022 at 5:57 pm
The story I heard from locals twenty years ago was that the city wanted to install electric street lighting but lacked the funding. Coca-Cola wanted to place billboards and advertising in and around the town. Coke made a deal that they’d pay for the lights in exchange for being able to place advertising around the city. Around the time the light installation was being completed the city passed an ordinance banning most advertising and billboards. Instead of billboards Coke went around to all their newly installed street lights and installed these plaques that complied with the new anti-advertising standard.
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Coca-Cola logo on public lighting posts in Antigua Guatemala

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