Poinsettias and Pine Needle are Christmas Decorations in Guatemala
Manolo and Carmen were reminiscing just the other day about the smells associated with the Christmas season in Guatemala. Pine needles have a very peculiar smell and indeed its smell its burnt in the Guatemalan collective memory of Christmas and birthdays parties. Flor de Pascua or poinsettias are a visual cue of the upcoming Christmas as well. Shops know this and they use pine needle and poinsettias among other Christmas decorations to reel in the customers; it seems to be working just fine in this shop.