The Guatemalan Chevere Hot Dog Cart
“Chevere” is a Venezuelan Spanish word which means cool, fine, excelent, okay, just to mention a few of its meaning. Well, about the origin of the chevere word, I don’t know; perhaps it is not even Venezuelan. Nonetheless, the word is understood and used in Central America.
In Guatemala, a company of hot dogs decided to use as its name in the late seventies or early eighties. The company did things right and it was a total hit and the Chevere brand became almost as omnipresent as Coca Cola, Pepsi and the Gallo Beer. It was everywhere.