Transnational: Eat fresh

Subway Doorway in La Antigua Guatemala

Another one bites the dust. Yes, a Subway franchise just opened its doors in La Antigua Guatemala. Transnationals, they all want a piece of the cake. The cake is made up from all the tourists who come an go through the rotating doors of the tourist capital of northern Central America: La Antigua Guatemala.

I think this Subway franchise will have to use its second slogan: The Way A Sandwich Should Be because the Eat fresh may not work in a place like Antigua Guatemala, where most places serve REAL fresh food. With all of these transnational fast-food restaurants in La Antigua Guatemala, we still have to make a run for the border or drive to Guatemala City if we’d like to think outside the bun to enjoy a bean and cheese burrito.

By the way, I’ve been told that a lunch for two at Subway can set you back 2.5 times the daily minimum Guatemalan wage which is Q40/US$8. That is 2.5 times more expensive than any freshly Guatemalan cuisine meal [for two] in the many daily menu restaurants in town.

© 2007 – 2013, Rudy Giron. All rights reserved.

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