The Antigua Guatemala Brand Launching Event

In my humble opinion, I believe that La Antigua Guatemala is among the best places in the world to live, don’t you agree? I mean you get some of the benefits of living in a big city while retaining the colorful and peaceful aspect of a little town embedded in the highland of Guatemala.

The people and organization involved in the creation of the Antigua Guatemala Brand want to take advantage of some of the unique and enchanting features of La Antigua Guatemala to easily promote and market the colonial city under one brand; similar to a product. The Antigua Guatemala Brand is, in other words, a touristic marketing and promotional tool. It will be interesting to see how effective Antigua Guatemala Brand becomes as well as to see the different manifestations of it in the promotional campaigns.

I will not bore you with all the glory details of the event. Suffices to say, that there were speeches, folkloric dances and marimba music. The event lasted a little over four hours. I am taking advantage of newly acquired skill to compress most of it under one minute through the use of a time-lapse video made from 525 photos taken through the night. Enjoy!

Also, below you can watch the 15-minute photographic presentation with nearly 250 photos from AntiguaDailyPhoto.com projected over a giant screen hanging next to Palacio de los Capitanes as part of the event. I am sure many of you will remember some of the photos here.

Last but not least, here’s a sample of the Antigua Guatemala brand so you can see the proposed logo and color palette.

What do you think?

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