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Resistance is Futile, We are Pollo Campero Borg

Soon everyone will be familiar with this logotype. Resistance is futile, all of you will be assimilated, we are the borg-campero. Juan José Gutiérrez and Dionisio Gutiérrez remind me of Pinky and The Brain because of their new weekly plans to take over the world. The first plan began over 35 years ago, 1971 to be precise, in tiny joint in Guatemala City. Their plan was very simple: let’s make a clone of Kentucky Fried Chicken and let’s sell it the world over. So far their plan has taken as far many U.S. cities, Madrid and Jakarta and in ten days to Shanghai. In China, Pinky and The Brain Gutiérrez plan to open up 500 new restaurants in the next five years; that is little over 8 restaurants per month. The Gutiérrez plan is to convince-convert the world over to their recipe of fried chicken which is tender, juicy and crunchy by way of plain logic: after all, how can 1.7 billion Chinese be wrong, right?

Guatemalan Fair: The French Fries Stall

Papas fritas is the Guatemalan Spanish name for French fries. Here is the abbreviated history that gave us the Guatemalan french fries stall: first the Quechuas or Incas domesticated the potato (Solanum tuberosum) into a crop in southern Peru and northern Bolivia; the Spanish conquistadors took it to Europe where it was an instant hit and along with maize turned a famine-prone population into a healthy society; somewhere in one of the northern European states, quite possibly Germany, the potato lost its skin and got deep-fried; This Eurpean recipe crossed the Atlantic with the new immigrants that came to U.S. and since it was a foreign-looking recipe, they called it French fries (remember Coneheads); so the French fries came to Guatemala along one of the many incursions from the United Stateians (Americans they seem to call themselves ;-) ) as a side dish for the hamburger or the hot dog. Guatemalans thought that French fries were too good to be side dish and turned it into a meal by itself. That is how the papas fritas cart came to be.

Resistance is Futile

Pollo Campero is Guatemala’s most successful transnational company. With its tender, juicy and crunchy fried chicken, Campero has done what other Central …