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Signs, Page 14

Alto – Stop Sign in La Antigua Guatemala

The flavor in life is found in the little details. The transit signs in La Antigua Guatemala are a very good example of that. You take something boring but necessary as a stop sign and turn it into a beautiful detail; which makes your walks around town a little more pleasant to the eyesight. The stop signs (alto in Spanish) in La Antigua Guatemala are made from red ceramic tiles and metal frames.

Resistance is Futile, We are Pollo Campero Borg

Soon everyone will be familiar with this logotype. Resistance is futile, all of you will be assimilated, we are the borg-campero. Juan José Gutiérrez and Dionisio Gutiérrez remind me of Pinky and The Brain because of their new weekly plans to take over the world. The first plan began over 35 years ago, 1971 to be precise, in tiny joint in Guatemala City. Their plan was very simple: let’s make a clone of Kentucky Fried Chicken and let’s sell it the world over. So far their plan has taken as far many U.S. cities, Madrid and Jakarta and in ten days to Shanghai. In China, Pinky and The Brain Gutiérrez plan to open up 500 new restaurants in the next five years; that is little over 8 restaurants per month. The Gutiérrez plan is to convince-convert the world over to their recipe of fried chicken which is tender, juicy and crunchy by way of plain logic: after all, how can 1.7 billion Chinese be wrong, right?

Banking on the Banks

There is a war going on between CitiBank and HSBC Bank over the control of the Central American money. Recently, these two …

Macaco sign

Here is a little confession: I do like many of the business signs in Antigua. As much as I dislike billboard and …

The Great Chinese Wall

Here is another example of metal sign for a business. Gran Muralla, great wall, is a Chinese restaurant in Antigua. I wish …

Forged metal sign

Juaréz Hnos Hierro Forjado shop in La Antigua Guatemala is the oldest forged metal shop in the American Continent according to the …

Illegal billboard

One of the benefits of living in or around La Antigua Guatemala is the lack of billboards. Isn’t weird that I start …