Diversify to Survive Approach in Antigua Guatemala

Diversify to Survive Approach in Antigua Guatemala by Rudy Giron

Lots of small mom-and-pop enterprises in Guatemala follow this time-tested diversification approach. I have cover this diversification previously extensively and I believe to have coined the term Zaguán Business for it, Here I will showcase two such examples: Interesting Signs Found in Antigua Guatemala in which I highlighted a zaguán business across the street selling chocobananos, chochofresas, chocomelones, chocopiñas, internet access and bathroom services. Another sample of a zaguán business was shown in Don’t Put All Your Eggs In One Basket, where a zaguán shop was selling disparate items. Oh the wisdom of idioms do not escape the Guatemalan typical small business owner; don’t you agree?

© 2012 – 2020, Rudy Giron. All rights reserved.

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