Manolo and Carmen were reminiscing just the other day about the smells associated with the Christmas season in Guatemala. Pine needles have a very peculiar smell and indeed its smell its burnt in the Guatemalan collective memory of Christmas and birthdays parties. Flor de Pascua or poinsettias are a visual cue of the upcoming Christmas as well. Shops know this and they use pine needle and poinsettias among other Christmas decorations to reel in the customers; it seems to be working just fine in this shop.
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